Kathie Lee Gifford has left her fans in shock over her appearance, which they say looks remarkably different. Many have taken to online platforms to urge the star to stop using fillers after seeing her in a video where she spoke about a new project she is working on. Comments come years after she shared her perspective on aging gracefully.

Bubbling with excitement to give her fans a glimpse of a special project she has been working on, beloved “Today” host Kathie Lee Gifford, 70, took to Instagram to share a video of herself on July 2. Instead of focusing on the news she had to share, the public diverted their attention to her appearance, which they expressed concern over.

User comment about Kathie Lee Gifford, posted on July 2, 2024 | Source: Instagram/kathielgifford

Donning a cream-colored fedora hat and white shirt, Gifford appeared chipper and lively as she spoke about her upcoming book, “Herod and Mary,” and the event she is set to host for it. She started by warmly greeting viewers, and wished them a beautiful summer with their families.

Kathie Lee Gifford speaking about her new book, “Herod and Mary,” posted on July 2, 2024 | Source: Instagram/kathielgifford

“I’m very excited because I’ve got a brand new project that’s finally coming out. I’ve been pretty quiet about it because it’s just been taking a long, long time but it’s a brand new book called, ‘Herod and Mary.’ […] It comes out July 16th,” Gifford shared.

A quote from Kathie Lee Gifford about her new book, “Herod and Mary,” posted on June 6, 2024 | Source: Instagram/kathielgifford

She then went on to describe the plot of the novel, which she says is a thriller about Herod the Great and Mary, mother of Jesus, and how their lives intertwined in those historic times. Further spotlighting her religious book, Gifford divulged how she found it fascinating to write.

After imploring her followers to order the book now, Gifford then disclosed, “On July 19, there’s a digital book signing that I do not want you to miss, you guys. It’s gonna be with ViciNFT and another company that I’m working with […] just to make sure that it’s a beautiful event for you and I hope you’ll join us ok?”

Gifford also penned a lengthy caption alongside the Instagram reel, giving her followers more details about her upcoming book and event. “I am SO very excited to invite everyone to the official digital signing and book talk for Herod and Mary,” she started.

She continued, “Personalized inscriptions and tickets for the interactive signing room can be found here. Only fifty of them so better hurry!” Gifford also listed other goodies people can look forward to such as learning how the book came to fruition and acquiring signed collector’s editions.

People who saw Gifford in the video were astounded by how remarkably different she appeared. “What happened to your face? Hope you are not sick,” wrote a concerned Instagrammer. Others asserted their beliefs that Gifford used enhancements on her face and urged her to stop.

“I’ve always admired you so I’m telling you this. Stop with the fillers you look swollen,” remarked a social media user. Echoing the sentiment, another chimed in with, “😮 Too much filler.” However, one fan came to Gifford’s defense, praising, “You are beautiful!! Aging gracefully and loving life!”

When it comes to discussing matters concerning her life, Gifford is an open book. In an interview from 2017, she said, “Long before Google, I told the truth.” While she may place emphasized importance on aging as she’s grown older, it’s not because she is worried about how she may look as a result.

Kathie Lee Gifford posing for a picture, posted on August 14, 2023 | Source: Instagram/kathielgifford

“It matters for me now, because […] I’m really aware that time is precious and finite and that I’m going to run out of time for some of the big things I want to do,” Gifford previously disclosed.

When it comes to aging, she has only ever embraced and faced the changes that come with it head-on. Having featured in Prevention’s “Love Your Age Week” in September 2017 with fellow “Today” anchor, Hoda Kotb, Gifford shared insights into how she feels about getting older.

Hoda Kotb and Kathie Lee Gifford on a season 67 episode of “Today” on January 1, 2018. | Source: Getty Images

When asked about whether or not she thinks the societal perspective on older women needs to change, Gifford stated, “A lot of young people don’t have respect for the past […] and they think you only have something to say if you’re under the age of 30. I’m sorry, your brain isn’t even fully formed until you’re 25, so you’ve still got a lot to learn.”

Gifford also gave people another way to view aging, citing the benefit of adopting only a positive outlook on growing older. “All day long, life is about choice. Am I going to bemoan the fact that I’m 64 years old or say, ‘Thank you, Lord, I made it to 64’?” she said.