Companies today are taking great strides in embracing diversity and inclusivity, reflecting the values and aspirations of their audience.
Fashion businesses, in particular, have undergone a significant transformation, moving away from the conventional portrayal of thin, white models and towards a more diverse representation.
While progress has been made, it is crucial to recognize the underrepresentation of certain groups, including individuals with disabilities.
In a groundbreaking move, Victoria’s Secret recently featured their first model with Down syndrome. Now, another company is commemorating a significant milestone by welcoming a toddler with Down syndrome in their baby line. The Banana Republic brand has introduced the BR Baby collection, designed to be more sustainable, welcoming, and inclusive for all families.
Embracing Inclusivity in Advertising
Banana Republic expressed their commitment to celebrating diversity in their statement, saying, “We want to celebrate diversity in all forms, and in the casting for BR Baby, we saw a perfect moment to move this forward. We were thrilled to give this beautiful, loving human his first modeling job.” This move demonstrates their dedication to promoting inclusivity and representation for everyone.
Changing the Face of Beauty
Katie Driscoll, the creator and president of Changing the Face of Beauty, a organization devoted to equal representation of individuals with disabilities in the media, expressed her excitement about these inclusive advertisements.
She remarks that the disabled population is often overlooked when it comes to diversity, despite being the largest minority in the world. In fact, one in five families knows or loves someone with a disability. Being seen and recognized in the world we live in is vital for a brighter future.
It is our hope that brands incorporating individuals with disabilities in their advertisements will someday become the norm, rather than something to be celebrated. These courageous steps towards inclusivity pave the way for a more compassionate and understanding world.