Sweater At Target Labeled ‘Deeply Offensive’ Target Responds: Get Over It

People who face specific conditions or disorders might find certain things offensive, especially if they feel those things mock their condition. While these emotions are understandable, sometimes the reactions might seem a bit exaggerated.

A regular Target shopper, a young woman named Reign Murphy, was quite upset by a particular sweater at the store.

During her usual shopping trip, Reign spotted a festive sweater in red, green, and white. Upon picking it up, she was appalled by the words on the front of the sweater.

The sweater had the phrase “OCD Obsessive Christmas Disorder” printed across it.

As someone dealing with real OCD, Reign found the phrase deeply offensive. She took a picture of the sweater and criticized the retailer for mocking people with a psychological disorder.

She then posted a tweet with the photo, which quickly went viral, garnering over a thousand retweets. Her tweet read, “I’d really appreciate it if you didn’t sell my mental illness as a fashion statement.”

This phrase, commonly used by various product designers to describe Christmas enthusiasts, rubbed some internet users the wrong way. However, others didn’t find the message offensive, even if they themselves suffered from OCD.

Social media users joined in, criticizing the large retail store for what seemed like making light of mental health issues.

“I am annoyed we still live in a world where picking fun at mental health is okay,” one commenter wrote.

“Why is trivializing a mental disorder so widely accepted?” another added.

On the flip side, some internet users who also had OCD felt that the outrage was unnecessary and defended the sweater.

“As someone with OCD, Target’s OCD sweater doesn’t offend me the least bit,” one user shared.

“As someone who has OCD, I don’t see any reason to be angry about Target’s ‘offensive’ sweater – it’s perfectly even!” another added.

Jessica Carlson, a spokesperson for Target, eventually addressed the backlash. She apologized to those who were offended but stated that the company had no plans to remove the sweater from their shelves.

“We currently do not have plans to remove this sweater,” Carlson said.

According to the Anxiety and Depression Association of America, approximately 2.5 million (or 1.2%) of the U.S. population suffer from OCD.

In 2015, Target faced another controversy when a woman criticized their women’s T-shirts with the word “Trophy” on the front. She claimed the shirts insinuated that women could be bought or sold.

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