The Boy Scouts of America, which has been a beloved institution for young Americans for more than a century, is making a big change. In response to the evolving societal landscape, the organization is rebranding itself as Scouting America. This change marks a significant step away from tradition and signals a strong commitment to being inclusive.

For 114 years, this organization has played a pivotal role in the lives of American youth. The decision to change its name comes after recent reforms that allowed the inclusion of girls and gay youth in its ranks. Announced at the annual gathering in Florida, this change is also a response to financial challenges, declining membership, and a number of misconduct allegations.

Roger Krone, the president and CEO of the organization, is guiding this shift toward a future where all young Americans feel welcome. In an interview with The Associated Press, Krone emphasized the goal of making Scouting America a place where every youth can feel at home.

This rebranding is seen as a positive step toward rejuvenating and growing the organization. The headquarters in Irving, Texas, is aiming to attract a new generation of scouts while maintaining the core values that have defined it for years. The rebrand will officially take place by February 8, 2025, aligning with the 115th anniversary of Scouting America – a landmark event that symbolizes a hopeful and inclusive future.

With membership at historically low levels, the Boy Scouts of America have decided to rebrand to make it clear that “boys” are not the sole focus anymore. Texas Republican Senator Ted Cruz voiced his opinion on Twitter, suggesting that the rebranding might imply boys are no longer welcome. Despite such criticisms, the organization remains dedicated to young boys and continues to offer its distinguished programs to them.

Since 2013, the Boy Scouts of America has taken significant steps to adapt to modern times. The inclusion of gay youth and the recent welcoming of girls into Cub Scouts and Scouts BSA are notable milestones. As a result of these changes, over 6,000 girls have achieved the prestigious rank of Eagle Scout.

Scouting America’s journey toward inclusivity and acceptance is a testament to its enduring legacy. As the organization looks to the future, it aims to continue being a place of adventure, camaraderie, and a sense of belonging for young people across the United States.