A Dairy Queen in Kewaskum, Wisconsin, has stirred up some buzz with a sign displayed in its front window. The message celebrates traditional holiday greetings such as “Merry Christmas” and “Happy Easter,” while also expressing thanks to veterans on Veterans Day.

Kevin Scheunemann, the owner, stands by the sign, which he put up nearly four years ago. He explains it was meant to show his and the staff’s commitment to their faith and patriotism. The sign was initially a reaction to a customer complaining about the Christian music playing in the restaurant, but since then, it hasn’t caused much of a stir—until recently.

The sign drew fresh attention when a visitor from Oregon shared a photo of it on Facebook, igniting a debate. Some folks support the message, while others criticize it. Local business owners have come out in support of Scheunemann, suggesting that if customers don’t like it, they are free to go elsewhere.

Dairy Queen’s corporate office was quick to point out that Scheunemann’s views are his own and don’t reflect the company’s official stance. They stressed the importance of treating all customers with respect, no matter their beliefs.